Nem Blockchain
Global Brand Leadership | UI/UX Direction
Global Brand Leadership | UI/UX Direction
Led branding for NEM during explosive growth from $300M to $2.2B market cap.
Unified fragmented identity across corporate and community channels.
Directed web, app, and event designs,
ensuring visual credibility with blue-chip partners.
Impact: Transitioned NEM from grassroots project to global blockchain leader.
