ABOUT
What I do
I help companies whose product and team are strong, but whose market perception hasn't caught up — where positioning is unclear, messaging is too complex, or the brand still signals an earlier stage than the business has actually reached. The gap between technical substance and market credibility is the problem; closing it is the work.
The work spans strategic positioning, brand identity, and creative direction for technical founders. I sit on the advisory side of the table: for companies preparing for fundraising, launch, or expansion, where the difference between being understood in seconds and being explained for ten minutes is the difference between the round closing or not.
Track record
- 10+ years across fintech, AI and emerging technology
- 50+ strategic brand, product and design engagements
- $50M+ fundraising supported through strategy and design
- $2.2B+ peak ecosystem valuation across partnered projects
- Experience spanning Europe, Asia and beyond
How I work
Four engagement types, each with clear suitability, inclusions and outcomes rather than open-ended retainers: Startup Brand Launch, Positioning Clarity Sprint, Brand Credibility System, and Market Presence. Whether a company needs the full system or a focused sprint depends on where it actually stands — that diagnosis is usually the first deliverable.
Every inquiry is reviewed personally. If you're a technical founder building something real and the market doesn't see it yet, get in touch — the first conversation costs nothing and it will be honest about whether I'm the right person for the job.
Contact
Email: [email protected]
Telephone: +371 26955269
Location: Riga, Latvia (EU)
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