Japan Blockchain Association
Case Study: Strengthening the Safety and Security of Blockchain Technology in Japan
Challenge: The Japan Blockchain Association (JBA) wanted to contribute to Japanese economic development and sustainability by increasing the safety and security of blockchain technology.
Solution: The JBA sought out companies and organizations that shared its commitment to improving the safety and security of blockchain technology and services. To further this goal, the JBA provided frequently asked questions about its work and activities to help increase understanding and support for its mission. Through its efforts to bring together like-minded companies and organizations, the JBA has been able to make significant progress in increasing the safety and security of blockchain technology in Japan. This has contributed to the economic development and sustainability of the country, furthering the JBA’s mission and impact.
Result: The design and identity for the Japan Blockchain Association (JBA) was based around the idea of a cube, a simple geometric shape that represents stability and reliability. The use of this element, along with the incorporation of the Japanese flag, added a corporate feel to the branding and helped to effectively convey the JBA’s commitment to improving the safety and security of blockchain technology in Japan. The resulting brand identity is strong and professional, effectively communicating the JBA’s values and mission to stakeholders and the wider public.