Case Study: Streamlining Medical Tourism with Meditour
Challenge: Meditour, a primary medical tourism facilitator, needed a way to streamline and simplify the process of arranging travel and accommodation for their clients while also providing them with modern medical and dental services.
Solution: Meditour approached this challenge by offering a one-stop shop for all medical tourism needs, including a variety of modern medical and dental services using the most refined techniques and methods. They also arranged all necessary travel and accommodation reservations, tailored to each client’s preferences. To further streamline the process, Meditour implemented a system that recorded each step of the journey to the blockchain and updated clients, specialists, hospitals, and other service providers via cloud services.
Result: The design process for Meditour’s brand identity was focused on creating an idenitity that would effectively represent the company’s role in the healthcare industry and assist with wayfinding. Through a thorough discovery process, we were able to identify key themes and concepts that resonated with Meditour’s target audience and used these insights to inform the design direction. The resulting brand identity effectively communicates Meditour’s brand values and clearly distinguishes the company in the crowded healthcare market. It has also proven to be effective in assisting with wayfinding, making it easier for clients to navigate and access the services they need.
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The design anatomy of the Meditour logo, based on the idea of way finding, navigating and simplifying medical tourism. Accountability and stages of the journey recorded on the blockchain from the start of the journey so assure ease of use for the end user.
An example of part of the branding associated with Meditour a plane ticket is sent to the end user which contains a QR code and the first leg of the journey on the ticket including information like what flight number, gate number, and which seat is booked.
An advertisement for Meditour showing a doctor and the Meditour logo.
An advertisement for Meditour showing a doctor
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