Nem Blockchain

Global Brand Leadership | UI/UX Direction

Led branding for NEM during explosive growth from $300M to $2.2B market cap.


Unified fragmented identity across corporate
and community channels.


Directed web, app, and event designs, ensuring visual credibility with blue-chip partners.

Impact: Transitioned NEM from grassroots project to global blockchain leader.

Built a reliable strong brand identity for the NEM blockchain

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