Case Study: Designing a Brand Identity for SORAMITSU
Challenge: SORAMITSU, a global technology company that delivers blockchain-based solutions for enterprises, universities, and governments, needed a strong and effective brand identity that conveyed the company’s values and mission.
Solution: As a graphic designer, I was able to design a logo and identity that conveyed the company’s beginnings and rapid growth, as well as its Japanese-centric focus. The resulting design effectively communicated SORAMITSU’s commitment to delivering innovative and forward-thinking blockchain-based solutions, from the creation of domestic and cross-border payment systems to the development of their own decentralized autonomous economy.
Result: The new brand identity for SORAMITSU was well-received and has helped to effectively communicate the company’s values and mission to its stakeholders and the wider public. The success of this project showcases my ability to create graphic designs that align with a company’s branding and messaging goals. The robust and recognizable identity that I created has contributed to the rapid expansion and growth of the company within the blockchain and banking sector. As SORAMITSU continues to innovate and push the boundaries of fintech, the strong and consistent brand identity I developed will continue to play a vital role in the company’s success.